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700 Lovo, born in Barranquilla, Colombia, and raised in Atlanta, transitioned from a promising soccer career to becoming a dynamic artist. Inspired by a friend's encouragement, he embraced rap, discovering a new outlet for his boundless energy and expression. Blending influences from Lil Uzi Vert to his own coined "lovoligy," he crafts music that resonates across languages and genres. With a focus on captivating his female fan base and delivering spontaneous, crowd-energized performances, 700 Lovo embodies resilience and determination in pursuing his artistic vision. He champions self-belief in the face of adversity, leveraging the internet's power to propel his journey forward. Ready to conquer the music scene, he declares his readiness to shine under AMG the Label, leaving an indelible mark on the industry.

Social media traction



  • 5,746 Accounts Reached

  • 30.1% Followers

  • 69.9%(+12.5%) Non-Followers

  • Impressions 224,216 (+34.1%)

  • Instagram
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700LOVOTV @700lovotv7

  • Youtube

Size the Market/Revenue

Considering that Latin music’s US revenues rose by 19.6% YoY in 2020 and by 28.5% YoY in 2019, the smart money’s on the category finally bursting through the billion-dollar threshold in 2022.

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Donald “Dizzle” Jenkins

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