MUSIC VIDEO TREATMENT
DIRECTOR: TODD UNO
CREATIVE DIRECTOR: SYDNEY STEWART
"STEP" will be a colorful. Bring back 90's lil kim and the theatrics of 2004-2009 videos. We settle in an underground dance battle vibe. Location warehouse decorated with neon lights, spot lights, gates and smog etc.
Bringing that gutta feel embraced by neon lights and nostalgic throwbacks to heighten the dramatics of the vibe. Fast paced and flashing lights captured in wide and medium shots. Quick pans to next scenes enhancing the background dancers movements.
JD THAA PLAYA
JD performace solo with b-roll of female dancers. Secondary shots of JD with a mob of guys dancing behind him "encouraging" as if he was dancing the middle of the circle.
we have a crump sequence of men opening to more men walking up carrying Kali in a throne dressed similar to 'Lil Kim' "La Bella Mafaia"sitting real queen b-boy style
they squat down and she uses them as stairs and raps in a circle of krumpers
JD THAA PLAYA & KALI
straight vibe, over the top hardcore, flashing lights