Welcome to Loveland, a whimsical state of Mind of Raiche. Inspired by Sam Levinson's Euphoria, Loveland will be a gorgeously stylized aesthetic, to tap into her love experience. Please take a look at the video moodboard below.
We Open this film with "Fool" filming Raiche at home getting ready for her night.
We start with a wide push in shot of raiche sitting at a vanity looking in the mirror getting ready and performing the song. Around her we will see clouds of flashbacks of past situations in her relationship.
She Receives a text from "Big daddy" saying, ``I'm outside.
We continue the film with Act 2 "Big Daddy"
We cut to an exterior shot of them riding in the car
From there we immediately dive into the fair, we see the 2 on a ferris wheel, Montages of couple love at the fair, games, and Cinematic and colorful performances by Raiche.
There is a conflict between Raiche and Leading guy when another young lady confronts him at the fair. Raiche breaks away from him after this we cut to black.
Fading from black we see a world of clouds in a dreamy space , pushing through the clouds we reveal Raiche. She will be performing song in the dream sequence.
Towards the end of the song, We reveal Raiche actually in a
spinning bed day dreaming, rotating from her in the bed with him,
to b-roll shots of them together (Good and bad)
until it ends with her in the bed alone.
Coming away from the narrative, Half & HALF Will will incorporate a mobile customizable 6 x 4 Mobile cyc wall. Colorful & vividly styled, Raiche would perform in various creative places In The metro Atlanta area
For Feelings, we will capture a colorful, cinematic experience of Raiche performing the song on stage in a intimate bar or lounge. making feel like a live mood, but "music video" style visual .