BKA - Incognito
Artist Profile
Datboyinc is Professionally known on the radio as "Incognito" is a nationally syndicated radio personality from Hot 107.9 in Atlanta, currently broadcasting across 18 markets nationwide. His platform provides built-in promotional reach and immediate radio visibility for new releases.
This unique position allows the campaign to operate similarly to a DJ Khaled–style rollout, leveraging personality, influence, and national radio presence to amplify the records.
Release Strategy
The campaign will launch with two singles designed to reach different audiences while maximizing radio impact.
Primary Single (Hip-Hop)
"POSTED ON THE CORNER"
Produced by Zaytoven
Featuring OJ Da Juiceman
This record is positioned as the core street record with strong national radio and DJ appeal.
Second Record (Crossover / B Record)
Produced by Mercy
Remake of “Roll Wit Me”
Featuring T.I. & Jacquees
This record adds a melodic and crossover element, bringing together established Atlanta artists with strong fan bases. The record is currently presented as a concept record in production r/n, and will be fully completed and finalized upon execution of the single deal, allowing for the final production, verses, and rollout to be properly aligned with the release strategy.
Built-In Promotion
• National radio presence across 18 syndicated markets
• Strong DJ and industry relationships through RADIO-one/Reach Media platform
• Atlanta artist collaborations increasing regional traction
• Multi-single rollout strategy to maximize streaming and radio exposure
National Market Reach
Syndicated Radio Platform
Incognito currently broadcasts through Radio One / Reach Media and is syndicated across 18 major U.S. markets, giving the project built-in national exposure before traditional label marketing even begins.
This platform allows music releases to immediately reach multiple radio audiences simultaneously.
This unique position allows the campaign to operate similarly to a DJ Khaled–style rollout, leveraging personality, influence, and national radio presence to amplify the records.
Strategic Advantage
Unlike traditional artists who must fight for radio placement, Incognito already operates inside the radio ecosystem. This gives the project:
• Direct DJ relationships
• Organic radio promotion
• Immediate regional testing of records
• Built-in audience trust
Key Markets Include
• Atlanta
• Dallas
• Houston
• Charlotte
• Raleigh
• Richmond
• Columbus
• Cincinnati
• Detroit
• Philadelphia
• Baltimore
• Washington DC
• St. Louis
• Memphis
• New Orleans
• Indianapolis
• Cleveland
• Birmingham