Mäksē x Jim Ellis Auto Group (Pilot Phase)
3-Dealership Content Pilot Plan
Participating Dealerships
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Jim Ellis Cadillac
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Jim Ellis Chevrolet
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Jim Ellis Ford Sandy Springs
Core Plan Overview
Objective:
Run a 90-day content pilot across 3 dealerships to test Mäksē’s creator-driven production model. Each dealership will receive consistent, high-quality weekly content that blends storytelling, lifestyle, and humor aligned with Atlanta culture to boost brand engagement.
Structure:
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2 pieces of content per week per dealership (short-form + photo/micro-clip)
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6 total deliverables per week (24–26/month)
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Each dealership assigned 1 Producer/DP under Mäksē creative supervision
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Centralized post-production, editing, and analytics handled by Mäksē HQ
Roles & Workflow
Pricing & Packages
Key Deliverables
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24–26 branded content assets per month
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1 Monthly analytics dashboard
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1 Recap reel for corporate review
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Optional press + PR recap for corporate case study
Success Metrics
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+30% engagement across dealership IG/TikTok accounts
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+10% increase in traffic from social to dealership sites
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90-day pilot report presented to Ralph Sorrentino with ROI summary
