YUNG JOC
MUSIC VIDEO TREATMENT
DIRECTOR: Todd Uno
Location: Old National Hwy – Old National Discount Mall
Mood: Classic Atlt/Mid-2000s ATL crossover
Texture: Gritty. Cinematic. Neighborhood royalty.
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Memphis Bleek x Jay-Z “Round Here” early 2000s videos
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Young Jeezy Trap or Die documentary rawness
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This video feels serious, grounded, and polished.
Old National isn’t “funny” — it’s respected, lived-in, heavy with character.
The yacht becomes a bold, surreal flex, not comedy.
Everything is shot like a hood classic.
Wide shots. Smoke. Long lenses. Slow push-ins.
That real “I’m from here” presence — not performative, not trying hard.
"WATCH YA MOUTH"
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1. Establishing Shots — Sundown Creeping In
Sun low behind the Discount Mall.
Shadows long, lights flickering on one by one.
Sky split between orange/purple/blue — that classic “something’s about to happen” time.
Slow, moody shots:
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Cars sliding through the lot with headlights already on
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Vendors closing up day tables and opening up night hustles
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Teens riding bikes in silhouette
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Liquor store neon coming alive
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Street smoke drifting from someone grilling
The mall feels half-asleep, half-awake, like it’s switching into its nighttime personality.
2. The Yacht Arrival — Dusk
As the shadows get heavier, you hear this low rumble…
A huge flatbed turns the corner with a white yacht chained down.
Not in daylight — in that last bit of dusk, so the boat almost glows against the darkening lot.
People don’t freak out.
They just stare like,
“Yeah… this finna be some different sh*t tonight.”
FEATURING PARLAE & TRICK DADDY
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3. Title Drop — Before It’s Fully Night
When the beat hits, it’s not daytime, it’s not night —
it’s that in-between ATL vibe where the street lights look brighter than the sun.
WATCH YO MOUTH flashes on screen in sharp, gritty typography.
Right here, we also tease the energy of the performances —
Joc, Parlae, and Trick Daddy posted up in different pockets of the lot,
not performing yet, just being present, letting the block feel ‘em
before the real performance sequences hit.
4. Performance Shots Start as the Sun Finally Dies
By the time Joc steps onto that yacht?
It’s nighttime for real — parking lot lit by:
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sodium vapor streetlights
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car headlights
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neon signs
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fire barrels
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old-school LED storefront lights
That shift from evening to night becomes part of the storytelling.
Like the block is transforming as the song wakes it up.
This is where the performances crack open —
Joc on the yacht like it’s some wild 2000s mixtape flex,
Parlae in the middle of the crowd with that Franchise Boy energy,
Trick Daddy anchored by the cars, talking his talk heavy.
Each performance feels like its own corner of Old Nat turning up at the same time.
MOODBOARD
