K.C. LEWIS

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"Uhaul"

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MUSIC VIDEO TREATMENT

DIRECTOR: Todd Uno

K.C.'s "UHAUL" will be a high-tempo “bossed up” type of video with cinematic shots, in-camera, and post transitions. The video opens with  KC & crew loading uhauls, We cut to K.C. sitting on tof you uhual counting money, performing. 

Car Scene

This is a driving scene with K.C. followed by a couple more vibing to the music and slight performance scene.

  • Broll of them and the SUVs following them to show the magnitude of the situation

  • Car mount

  • Inside of car shots 

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continued:

Parking lot

This scene introduces K.C. with a gang of people and cars or black SUVs around them. This scene embodies the high energy that’s demonstrated throughout the record.

  • Ariel shots

  • Broll of people having fun, cars and “flashy” life style

  • Cinematic push and pull performance with artist in front of the crowd

  • Performance in car, while it’s doing donuts

  • Broll of car(s) doing donuts

MOODBOARD