"RUN IT UP"
MUSIC VIDEO TREATMENT
DIRECTOR: TODD UNO
CREATIVE DIRECTION: TEAM KING AHK
"RUN IT UP" will be a visual movement. Capturing the video as you see the video move. With The concept of this video is King Akh’s sole willpower to push through the hard times. Put in the work when no one else is watching or is pushing him to do so.
Look 1- We open the video showing the alarm clock going off at 6 am, we then cut to Ahk hitting the alarm clock & Getting up. (we can hear the song playing faintly in the background). We cut to him putting the heads phones on, As he puts the earbuds In his ear we hear the music get louder. From there we show a High-Intensity athletic workout vibe with King Akh putting in the work, On the treadmill, doing push-ups, running, etc. Showing what a full day of putting In the work looks like. For all action scenes, we will use an advanced locked-on stabilization effect. As seen below in the examples
Look 2 - During the montage of the workout, We will show Ahk performing the 1st verse in the gym, seen in the example.
Look 3 - To lighten the mood will show Ahk leaving the gym and going to Paintball matches. We show him and his team charged up. We shoot in slow motion of an actual paintball Match.
After the matches, we will shoot a master performance In the paintball arena.
Look 4 - At the end will add show slo motion inserts of the average working man "running it up"