Lit Vodka PR & Branding Campaign Proposal

Objective:
Our goal is to significantly expand Lit Vodka’s presence both online and offline, positioning us as your comprehensive digital and physical street team. This strategic campaign targets three key objectives:

• General Brand Awareness

• Urban Market Penetration

• Increased Product Sales

Phase 1: Content Creation & Grassroots Promotion

1. Digital Commercial and Photoshoot Production

• Produce two high-quality, professional digital commercials and photoshoots designed specifically to compete effectively within the market.

  • Studio-based shoot: High-quality, controlled visuals highlighting the product.

  • On-location shoots: Dynamic, authentic settings such as clubs, lounges, and urban nightlife scenes.

2. Grassroots Promotional Material

• Create impactful, visually engaging promotional materials for social media and physical distribution:

  • Mini table-sized cutouts

  • Life-size standee cutouts

  • Custom branded towels and bikinis

  • Fashionable European-cut branded T-shirts

  • Life-sized Instagram frame cutouts for events and social gatherings

Major City Promotional Tour

• Launch an 8-city promotional tour, strategically selecting key urban markets where Lit Vodka can maximize impact.

  • Potential Cities: Atlanta, Charlotte, Memphis, Tallahassee, Jacksonville, Miami, Nashville, Charleston, Tampa, Mobile, Chattanooga, Dallas, Houston, DC, New York, Los Angeles.

  • Curate exclusive, invite-only events engaging key local stakeholders such as club/lounge owners, promoters, and urban influencers.

  • Establish strategic sponsorships with national radio shows for increased brand visibility.

Influencer & Ambassador Engagement

• Recruit influential urban ambassadors (party hosts, radio personalities, DJs, and social media entertainers) within each targeted market to advocate and amplify the brand.

• Identify and engage the top 10 urban influencers per city to serve as brand ambassadors.

Digital Campaign Launch (#getlitvodka)

• Implement a targeted social media campaign with localized hashtags to build community engagement and track regional market penetration:

  • Example: #getlitvodka404 (Atlanta), #getlitvodka305 (Miami), etc.

  • Content to be actively distributed across YouTube, Facebook, and Instagram.

Phase 2: Ambassador Activation & Sales Strategy

Ambassador Program Activation

• Officially onboard ambassadors, distributing all promotional materials to ensure cohesive and active brand representation across events, social media, and grassroots engagements.

Sales & Sponsorship Strategy Development

• Initiate open strategy discussions aimed at increasing product sales specifically within clubs and retail locations.

• Explore full sponsorship opportunities for high-visibility events, including summer beach concerts, music videos, and popular social gatherings to maintain momentum and continued brand growth.