


Lit Vodka PR & Branding Campaign Proposal
Objective:
Our goal is to significantly expand Lit Vodka’s presence both online and offline, positioning us as your comprehensive digital and physical street team. This strategic campaign targets three key objectives:
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General Brand Awareness
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Urban Market Penetration
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Increased Product Sales
Phase 1: Content Creation & Grassroots Promotion
1. Digital Commercial and Photoshoot Production
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Produce two high-quality, professional digital commercials and photoshoots designed specifically to compete effectively within the market.
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Studio-based shoot: High-quality, controlled visuals highlighting the product.
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On-location shoots: Dynamic, authentic settings such as clubs, lounges, and urban nightlife scenes.
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2. Grassroots Promotional Material
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Create impactful, visually engaging promotional materials for social media and physical distribution:
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Mini table-sized cutouts
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Life-size standee cutouts
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Custom branded towels and bikinis
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Fashionable European-cut branded T-shirts
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Life-sized Instagram frame cutouts for events and social gatherings
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Major City Promotional Tour
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Launch an 8-city promotional tour, strategically selecting key urban markets where Lit Vodka can maximize impact.
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Potential Cities: Atlanta, Charlotte, Memphis, Tallahassee, Jacksonville, Miami, Nashville, Charleston, Tampa, Mobile, Chattanooga, Dallas, Houston, DC, New York, Los Angeles.
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Curate exclusive, invite-only events engaging key local stakeholders such as club/lounge owners, promoters, and urban influencers.
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Establish strategic sponsorships with national radio shows for increased brand visibility.
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Influencer & Ambassador Engagement
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Recruit influential urban ambassadors (party hosts, radio personalities, DJs, and social media entertainers) within each targeted market to advocate and amplify the brand.
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Identify and engage the top 10 urban influencers per city to serve as brand ambassadors.
Digital Campaign Launch (#getlitvodka)
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Implement a targeted social media campaign with localized hashtags to build community engagement and track regional market penetration:
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Example: #getlitvodka404 (Atlanta), #getlitvodka305 (Miami), etc.
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Content to be actively distributed across YouTube, Facebook, and Instagram.
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Phase 2: Ambassador Activation & Sales Strategy
Ambassador Program Activation
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Officially onboard ambassadors, distributing all promotional materials to ensure cohesive and active brand representation across events, social media, and grassroots engagements.
Sales & Sponsorship Strategy Development
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Initiate open strategy discussions aimed at increasing product sales specifically within clubs and retail locations.
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Explore full sponsorship opportunities for high-visibility events, including summer beach concerts, music videos, and popular social gatherings to maintain momentum and continued brand growth.
Product Photo Example


