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Lit Vodka For Makse
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Lit Vodka PR & Branding Campaign Proposal

Objective:
Our goal is to significantly expand Lit Vodka’s presence both online and offline, positioning us as your comprehensive digital and physical street team. This strategic campaign targets three key objectives:

  • General Brand Awareness

  • Urban Market Penetration

  • Increased Product Sales

Phase 1: Content Creation & Grassroots Promotion

1. Digital Commercial and Photoshoot Production

  • Produce two high-quality, professional digital commercials and photoshoots designed specifically to compete effectively within the market.

    • Studio-based shoot: High-quality, controlled visuals highlighting the product.

    • On-location shoots: Dynamic, authentic settings such as clubs, lounges, and urban nightlife scenes.

2. Grassroots Promotional Material

  • Create impactful, visually engaging promotional materials for social media and physical distribution:

    • Mini table-sized cutouts

    • Life-size standee cutouts

    • Custom branded towels and bikinis

    • Fashionable European-cut branded T-shirts

    • Life-sized Instagram frame cutouts for events and social gatherings

Major City Promotional Tour

  • Launch an 8-city promotional tour, strategically selecting key urban markets where Lit Vodka can maximize impact.

    • Potential Cities: Atlanta, Charlotte, Memphis, Tallahassee, Jacksonville, Miami, Nashville, Charleston, Tampa, Mobile, Chattanooga, Dallas, Houston, DC, New York, Los Angeles.

    • Curate exclusive, invite-only events engaging key local stakeholders such as club/lounge owners, promoters, and urban influencers.

    • Establish strategic sponsorships with national radio shows for increased brand visibility.

Influencer & Ambassador Engagement

  • Recruit influential urban ambassadors (party hosts, radio personalities, DJs, and social media entertainers) within each targeted market to advocate and amplify the brand.

  • Identify and engage the top 10 urban influencers per city to serve as brand ambassadors.

Digital Campaign Launch (#getlitvodka)

  • Implement a targeted social media campaign with localized hashtags to build community engagement and track regional market penetration:

    • Example: #getlitvodka404 (Atlanta), #getlitvodka305 (Miami), etc.

    • Content to be actively distributed across YouTube, Facebook, and Instagram.

Phase 2: Ambassador Activation & Sales Strategy

Ambassador Program Activation

  • Officially onboard ambassadors, distributing all promotional materials to ensure cohesive and active brand representation across events, social media, and grassroots engagements.

Sales & Sponsorship Strategy Development

  • Initiate open strategy discussions aimed at increasing product sales specifically within clubs and retail locations.

  • Explore full sponsorship opportunities for high-visibility events, including summer beach concerts, music videos, and popular social gatherings to maintain momentum and continued brand growth.

Product Photo Example​

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Product Commercial Example​

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