Magic City Recap
Week of June 22–28, 2025
First off, I want to thank you for the opportunity to support the 40-Year Anniversary of Magic City. When Amina brought me in, she gave me the space and trust to move through a lot of creative direction. Out of all the ideas we explored, I focused on three key areas to help elevate the brand — Magic City Radio, the Magic City Mixer, and an early outline of what a label extension could look like if developed with intention, Todd Uno
1. Magic City Radio
Together with Ben, I was able to fully develop and launch the Magic City Radio website and get the radio station online with an initial 3-hour playlist, highlighting Atlanta’s top records. The concept is scalable — we’re not just a playlist, this is a platform. As the station grows, I plan to program in full podcast shows, host curated DJ mixes, and broadcast live content that aligns with the sound and identity of Magic City.
Right now, we are operating under a trial version of the Radio.co Programming Dashboard and using WedHost/Mix.com for web hosting. We also have a mobile-friendly site built to showcase the station and take it live with minimal effort or branding hurdles.
You can preview it below:
Radio Website:
https://deltoddrick.wixsite.com/magiccityradio
Initially, we explored building the platform through Radio.co, but after further conversations with Ben — particularly around licensing and long-term control — we’ve decided not to move forward with that service. Instead, Ben is currently building a custom programming dashboard for us using Live365 https://live365.com/ — a platform that offers broader licensing coverage and flexibility for long-term growth.
With Live365, we’ll be able to stream legally in the U.S. with built-in performance royalties covered (ASCAP, BMI, SESAC, SoundExchange), while also programming live shows, interviews, DJ sets, and podcast content. This puts Magic City Radio in a strong position to operate as a legitimate, syndicated station — while aligning with our long-term vision to evolve from a local playlist to a global cultural station.
The existing website layout and branding will stay consistent, and the backend will now be updated to host the Live365 stream once Ben finalizes the integration.
2. Magic City Mixers
With Amina leading creative direction and Big Will offering critical support, we were able to turn this concept into a real cultural moment. Wednesday’s event at The Bank Event Center served as a successful soft launch — a meet-up rooted in energy, brand presence, and tone-setting for where Magic City is headed beyond the stage.
By Saturday, per Amina and Bobbi’s request, the focus shifted toward influencer engagement. Together, we crafted a strategy to bring in digital voices with reach and relevance. Each influencer committed to producing at least one piece of content per week — whether it’s a skit, audio drop, or branded post — featuring Magic City in a natural and engaging way. This isn’t just promotion — it’s long-game cultural alignment.
Below are the influencers already locked in:
This is just the foundation — the system is now in place to scale and activate more influencers weekly.
3. Label Potential & Strategy
As we celebrate Magic City's 40th anniversary, the timing is perfect to pivot into something greater — building Magic City into a full-fledged record label. With institutional names like Steve Rifkind (@steverifkind), myself, and others in the network, the leverage already exists. All it takes is real infrastructure, intention, and one undeniable moment to shift perception.
Amina recently brought in the very talented Agel Leś (@prettylittleangelll_), and she’s a real development play — raw talent with star potential. If handled properly, she could be a breakout artist for the Magic City umbrella, giving us a flagship female act to build around.
Another major opportunity Amina highlighted is a mixtape with DJ Outta Space (@djouttaspace), which really stuck with me. Atlanta has produced legends, but we've never truly stood behind one DJ as a city and built out a major label project — the way Miami did with DJ Khaled. Think about it: studio-quality albums, backed by a DJ, featuring top-tier talent and breaking new artists — all built off real relationships and the weight of the Magic City brand.
Outta Space is already doing the groundwork. He recently dropped a single with AMG Twinz (@amgtwinz) called "No Gimmicks" ( Listen here )— and it’s a smash if handled the right way. The record is current, street-certified, and sonically big enough to cut through the noise.
Here’s the play:
We structure a single deal with DJ Outta Space, who already owns the record. Then we go all-in on the launch:
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Drop via the top ATL TOP 20 and Coalition DJs
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Service it to ATLANTA FM and satellite mixshows & Playlist
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Run a full listening event at Magic City
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Shoot a Khaled-style visual with high production value
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And most importantly — lean on the FBG connection
AMG Twinz are Future’s artists, and if we add him to the record or lock in a co-sign, we’ve just placed the Magic City name into an entirely different space — not just nightlife royalty, but a respected music entity. From there, we can build an album deal with Outta Space — no need to commit to a single artist just yet, but still making real impact through strategic collaborations.
This lane positions Magic City not just as a legendary gentlemen’s club, but as a media and music powerhouse — with radio, label, and influencer synergy all converging under one brand.
