MUSIC VIDEO TREATMENT
DIRECTOR: TODD UNO
The "Gucci Sweater" music video features Martyna in Atlanta. It starts with Martyna and her friends in a custom jeep in Buckhead, Atlanta, showcasing the sunny day and fashion-forward atmosphere. Martyna performs in the car as the first verse begins. In the second verse and hook, she and her dancers wear Gucci sweaters and perform a dance routine. The video intercuts these scenes with glimpses of Martyna's breakup with her boyfriend and her slumber party with friends at home, creating a narrative that conveys empowerment and self-confidence.
As the first verse starts, transition to the Atlanta Fashion Central in Buckhead.
- Showcase fashion boutiques, stores, and vibrant street fashion scenes.
- Martyna and her friends could briefly explore some stylish shops.
1. Establish the Setting:
- Open with a stunning aerial shot of a sunny day in Atlanta.
- Showcase iconic Atlanta landmarks to set the scene (e.g., skyline, street signs).
- Transition to Martyna and her girls riding in a custom jeep through the upscale Buckhead neighborhood.
2. Performance Scene:
- Cut to Martyna in the jeep, performing her song confidently.
- Use dynamic camera angles and creative shots to capture her charisma and style.
- Highlight the Gucci Sweater as a central fashion element, zooming in on details.
- Intercut scenes of Martyna's ex-boyfriend, perhaps lingering in the background or making fleeting appearances.
- Use visual storytelling to convey her feelings of detachment and moving on.
Friends' Slumber Party:
- Transition to Martyna and her friends having a slumber party at home.
- Show them chatting about relationships, sipping drinks, and having fun.
- Create a warm and relatable atmosphere that contrasts with the earlier scenes.
- As the second verse and hook come in, introduce a dance routine with Martyna and her dancers wearing Gucci sweaters.
- Choreograph energetic and visually striking dance moves that sync with the song's rhythm.
- Continue intercutting dance scenes with moments of Martyna and her ex-boyfriend's interactions.
- Convey the emotional turmoil and empowerment through her expressions and dance moves.
- Incorporate reflective shots of Martyna as she processes her feelings.
- These moments can be poignant and introspective, emphasizing her growth and independence.
- Build up to a climactic ending with Martyna fully embracing her independence and self-confidence.
- Showcase her triumphant attitude and the newfound strength to move forward.
Fade to Black:
- End the video with a fade to black, leaving viewers with a powerful and memorable impression.
Throughout the video, we will pay attention to visual aesthetics, color grading, and continuity to ensure a cohesive and visually appealing narrative. Collaborate closely with Martyna and her team to ensure her personality and style shine through in every frame.