MEEK/FERG FWM | THE MAKSE AGENCY

ICEWEAR VEZZO

MUSIC VIDEO TREATMENT

DIRECTOR: Todd Uno

CREATIVE DIRECTOR: Sydney Stewart

"FWM" will be a visual movement. Capturing the video as if we a movie, so no performance through out the beginning just acting. We open up with a shot of a helicopter. Meek Mill and his leading lady will be in the helicopter after getting some shots of them we move to low medium angle shot of the helicopter landing and them getting off.

"CONCEPT 2"

continued:

We move to the club scene where we recreate that dramatic, flashing light, essenctric opening of "Belly". Meek Mill walking in with a group of women behind him into the club. He gets to his section and as he whispers to the waitress he hands her a stack of money. He dabs up ASAP Ferg bringing him into focus. Shot of Meek and Ferg standing together then pan to a shot the club and as your panning through you see bottle girls coming out with the bottles he paid for earlier when hr spoke with the waitress.

(still no performance)

continued:

Capturing tight shots of the bottle girls walking to and dancing at the sections. Also medium, over head and wide shots of the crowd. A few shots of couples/ girls dancing, Meek and Ferg, and wide shots of their section. The club gets shut down and thats when meek Leave and the party follows.

(still no performance)

Now we in the streets. Inspired P.Diddy "Welcome to New York' You see Meek, in harlem leading a crowd of "party goers" to Link With Ferg Tight, low, wide and overheadshots to capture the feel we need.

(still no performance)

Now we reached the dramatics. Bringing the 00's "Crunk Era" vibe, we have Meek and Ferg on top of the Apollo building with the crowd below them. We will block off Powell Jr. Boulevard (Seventh Avenue) and Frederick Douglass Boulevard (Eighth Avenue) to capture this scene. "Meek Mill ft A$AP Ferg "FWM"" will be spelled out on the sign. This will Shot with 30ft technichrane. Secondary shot is where LIL Jon makes his appearance. You see Meek, Ferg, Lil Jon and some girls on a stage with the crowd around them. This second shot tight low shots and medium shots.