A TOUR BY:
DONNELL “DON P” PRINCE

The Nothing But Anthems Experience Tour is a groundbreaking celebration of Southern hip-hop’s most iconic anthems. Spanning 10-15 cities, this tour brings together the biggest names in crunk and party rap to deliver unforgettable performances that celebrate the legacy of a genre that shaped a generation. Featuring a stellar lineup, robust revenue streams, and a strong cultural connection, this tour is poised to generate $1M-$1.5M in gross revenue while delivering high-value sponsorship opportunities.

The Nothing But
Anthems
Experience Tour

Tour Overview

Sometimes fighting is a means of defense, sometimes it's to get the other guy out of your way, and sometimes, it's just because the beat demands it. "Trill Fight: The Battle for Crunk" tells the electrifying story of the struggle to claim what’s real and raw.

In the early 2000s, a fierce movement surged from the streets of Atlanta, determined to give the South a powerful voice in Hip Hop. This voice, loud and unapologetic, captured the wild, rebellious spirit of Atlanta's club scene—where fun, sex, and partying reigned supreme. It was a genre for those who lived to get crunk, creating the soundtrack for a generation that fought its battles on the dance floor and in the recording studio.

Join us as we dive into the heart of the fight club era of music, where every beat was a battle and every song was a statement. This is the story of how Atlanta rose, how Crunk conquered, and how music was never the same again.

THE ARTIST

TRILLVILLE

Revenue Streams

Ticket Sales
With an average ticket price of $40 and venue capacity of 2,500, each show is expected to gross $100K. Across 10-15 cities, the tour projects a gross revenue of $1M-$1.5M solely from ticket sales.
Merchandise
The tour will feature exclusive merchandise, including T-shirts, towels, hats, glow sticks, and hoodies. With estimated merchandise revenue of $5K-$10K per city, the total additional revenue could range from $50K-$150K.
Sponsorship Opportunities
Potential sponsors, such as BelAire and Red Bull, are poised to benefit from branding on-stage, on merchandise, and in digital campaigns. Sponsorship activations, such as on-site sampling and VIP lounge branding, further increase brand engagement.

Tour Logistics

Ticket Sales
With an average ticket price of $40 and venue capacity of 2,500, each show is expected to gross $100K. Across 10-15 cities, the tour projects a gross revenue of $1M-$1.5M solely from ticket sales.
Merchandise
The tour will feature exclusive merchandise, including T-shirts, towels, hats, glow sticks, and hoodies. With estimated merchandise revenue of $5K-$10K per city, the total additional revenue could range from $50K-$150K.
Sponsorship Opportunities
Potential sponsors, such as BelAire and Red Bull, are poised to benefit from branding on-stage, on merchandise, and in digital campaigns. Sponsorship activations, such as on-site sampling and VIP lounge branding, further increase brand engagement.

Budget and Financials

"The estimated cost of the tour is between $693K and $1.002M, covering artist fees, lodging, production, and marketing."

Artist Fees (per show):

Total artist cost: $52K per night
Total cost for 10 cities: $520K; for 15 cities: $780K

Lodging Costs (per show):

32 hotel rooms @ $150 per room: $4,800 per night
Total for 10 cities: $48K; for 15 cities: $72K

Production Crew:

Estimated $50K-$75K for 10-15 cities

Marketing and Promotion:

Comprehensive campaigns: $75K

Total Estimated Costs:

10 cities: $693K
15 cities: $1.002M

With a projected gross revenue of $1M-$1.5M from ticket sales alone, the tour is estimated to deliver a profit of $307K-$498K, even before factoring in sponsorship and merchandise income.

Target Audience

The primary audience is fans of hip-hop and crunk music, ages 18-35. The secondary audience is a broader group, ages 18-55, including those who went to high school during the crunk era and younger audiences influenced by TikTok.