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POSTED ON THE CORNER

MUSIC VIDEO TREATMENT

DIRECTOR: todd uno

STYLE: Cinematic Run & Gun

(See mood board below for visual reference)

Overview: This intro video captures the unfiltered street energy behind Posted on the Corner. It’s gritty, cinematic, and grounded in real life—no glam, no over-polish. The city is the star. The visuals feel lived-in: dark tones, heavy texture, motion everywhere.
We blend performance moments, street portraits, and real community energy to create an immersive opener that feels like you just pulled up on the block.

LOOK 1: PORCH PERFORMANCE — “THE FOUNDATION”

Scene
OJ da Juiceman on the porch of a real Atlanta home. Not a “trap house”—a lived-in space where people gather, talk, laugh, and connect. Friends around him are relaxed, present, and engaged.

  • Incognito stands just behind him—not hyping, not performing—observing with confidence. He represents the voice that listens before it speaks.

Camera

  • Low-mode Steadicam for grounded movement

  • Slow push-ins and lateral motion

  • Occasional handheld drift for realism

Lighting

  • Natural daylight or early dusk

  • Porch lighting adds warmth and authenticity

  • Faces stay honest and unretouched

Purpose
This scene establishes origin and credibility.
The show comes from the porch—the meeting place, the conversation space, the community hub.

LOOK 2:  STREET CORNER — “THE PLATFORM”

Scene
At a real Atlanta street corner beneath a street sign:
Incognito, DJ Misses, Zaytoven, and OJ da Juiceman stand together. Calm. Focused. Grounded.

  • They don’t perform for the camera—they exist in the space.

Lighting

  • Streetlights as natural key

  • Subtle bounce only for clarity on Incognito & DJ Misses

  • Clean, cinematic faces—no harsh shadows

Concept Cut
We intercut the corner with people tuning into the show:

  • A phone streaming the broadcast

  • A laptop on a desk

  • A car radio playing while cruising

This reinforces that the show travels within the city.

Hero Moments

  • Solo shots of Incognito: thoughtful, composed, authoritative

  • Solo shots of DJ Misses: sharp, confident, in control

They represent curation, not chaos.

Inserts:

  1. Street signs and neighborhood markers

  2. Handshakes, greetings, community exchanges

  3. Kids playing, riding bikes, laughing

  4. Local creatives setting up cameras, speakers, or equipment

  5. Cars cruising—donks, classics, everyday vehicles

  6. Close-ups of radios, phones, headphones, studio gear

  7. Faces listening, reacting, engaging

These shots show life, not excess.

This intro doesn’t glorify the streets. It documents the culture. Posted on the Corner is where hip-hop meets context,

where conversation meets community,and where the city speaks for itself. Clean. Real. Timeless.

MOODBOARD

MOOD BOARD

THANKS FOR YOUR CONSIDERATION

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