RELL CUTS
"Money Walk"
MUSIC VIDEO TREATMENT
DIRECTOR: todd uno
Location: Augusta, GA (with a West Coast visual style)
Theme: Everybody gets paid — and everybody moves.
Overview:
“Money Walk” is a cinematic celebration of payday energy — a feel-good anthem that ties together all walks of life in Augusta, GA. The video follows a ripple effect triggered by direct deposits and payment notifications hitting people’s phones — strippers, corporate workers, fast food staff, trappers — all catching a wave of financial relief and joy.
Rell plays the thread that ties it all together. Riding through the city in a drop-top with a bad one, he witnesses the motion: dancers doing the “Money Walk,” regular people vibing out, and everyday life charged with a shared sense of freedom. It all builds to a block party-style finale, where the whole neighborhood joins in for one contagious, unified performance — ending with Rell finally joining the dance and soaking in the moment.
The tone is smooth, stylish, and grounded. It’s not over-produced or flashy — just real people, real vibes, and a real movement.
SCENE 1: “PAYDAY VIBES START ROLLIN’”
[0:00 – 0:15]
We open with a rhythmic montage — phones buzzing across the city as deposits hit:
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A stripper still in bed, lashes on, headscarf tight, checks her phone: + $2,413.76 Direct Deposit – “Last Night’s Set”
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A corporate girl at her desk peeks at her Apple Watch: Zelle Received: +$1,200 – “Invoice Cleared”
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A fast food worker on a MARTA-style bus, AirPods in, glances down: Cash App: +$385 – “Weekend Tips”
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A trapper, already up and counting in a smoky kitchen: Zelle: +$5,000 – “They Hit”
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Then cut to:
Rell and a baddie posted outside a clean, southern-style home. No gates. No drama. She taps the passenger door of a candy-painted drop-top (Chevy, Cutlass, Mustang GT — Augusta muscle car vibes). He slides in — clean fit, sunlight catching his chain, wind catching his collar. -
Beat drops. They peel off slow. The cruise begins.
SCENE 2: “MOTION IN STYLE”
[0:15 – 1:10]
This scene channels that Nipsey Hussle “Status Symbol” aesthetic — real but elevated. We go back and forth between:
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Rell driving through Augusta, delivering bars with the city behind him.
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Hero shot: Rell walking in front of his moving car, slow and smooth. The whip creeps behind him while he raps — confident, composed, and cool as hell.
Then the block behind him comes alive.
Enter the “Money Walk” dancers — a squad of 4–6 stylized performers (hood fly, fresh, rhythmic). They're not doing TikTok sh*t — they move with power, bounce, and vibe like they just got paid.
Meanwhile, we cut between more everyday folks catching that Friday feeling:
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A woman dancing in the salon chair while getting her hair pressed
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A group stepping out of the nail salon doing a sidewalk two-step
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A mechanic doing the Money Walk while lowering a car on a lift
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A kid spinning in the barber chair, then hopping out with bounce in his step
It’s less about plot — more about energy. The city is in sync. Motion everywhere.
SCENE 3: “THE KICKBACK / THE RELEASE”
[1:10 – END]
We finally land at the destination:
A real Augusta kickback — no flashy mansion, just culture and connection.
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Cars lined up on the block
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OGs setting up domino and spades tables
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Aunties pulling up with trays of wings and aluminum foil
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Kids running around with water balloons
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Homegirls on IG Live, hanging out the windows, vibing
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Black joy in motion, no script needed
Final Performance: Rell pulls up. Steps out. The beat drops into its final chorus — and the entire block erupts into the full “Money Walk.” It’s not corny, it’s cinematic. Shot wide and tight. A movement. A moment.
Final shot:
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Rell finally joins in, smooth with it — he hits the Money Walk for real
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The crowd starts chanting the hook
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He falls into a folding chair, leans back with a drink, smirks at camera
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Fade out
MOODBOARD