RNB MOE
Artist Bio
RNB MOE is a dynamic singer-songwriter who seamlessly blends the smooth sounds of R&B, Hip-Hop, and Pop. Drawing inspiration from icons like Michael Jackson, Usher, Chris Brown, MO3, Trey Songz, and Jacquees, his sound fuses soulful melodies with a streetwise edge.
Raised in Glennville, GA, Moe overcame the realities of street life by channeling his pain and purpose through music, first sparked inside his grandma’s church. His raw, melodic storytelling creates an emotional connection that resonates deeply with his audience. His artistry isn’t just about entertainment — it’s therapy, both for him and his listeners.
Most recently, RNB Moe made a notable appearance on Love & Hip Hop: Atlanta alongside Lil Zane, adding major visibility to his growing platform. He’s also featured on three songs from Zane’s upcoming project, showcasing his vocal range and creative chemistry on a larger scale.
Outside the booth, Moe is fully tapped into the streets — out every day promoting himself, hitting events, rubbing shoulders with industry players, and expanding his name in all the right circles. He’s also built a digital footprint through viral comedy skits with Kountry Wayne, introducing his personality to a wider audience beyond music.
With the right backing and visibility, RNB Moe is primed to become a breakout force in today’s music landscape.
R&B MOE — FULL INVESTMENT ROLLOUT PLAN
PHASE 1: VISUAL CONTENT (MUSIC VIDEOS + PHOTOS)
Objective: Build Moe’s visual identity with high-quality, cinematic visuals to anchor the campaign.
-
2 Full Music Videos
-
One for the lead single, one for the follow-up
-
Estimated Cost: $3,500 – $5,000 each
-
Total for Both: $7,000 – $10,000
-
-
Professional Photoshoot
-
3 major looks for DSPs, press, social, and cover art
-
Estimated Cost: $500
-
PHASE 2: EVENTS & EXPERIENCES
Objective: Create buzz and real-life engagement around Moe’s project.
-
EP Release Party + General Listening Session
-
Venue: 24ATL Studios
-
Includes: Venue rental, staff, open bar, recap content
-
Estimated Cost: $1,500 – $2,000
-
PHASE 3: STYLING & IMAGE
Objective: Ensure Moe’s image stays consistent and elevated across all appearances and content.
-
Wardrobe Build-Out
-
Five pants + multiple top options
-
Estimated Cost: $800 – $1,200
-
PHASE 4: INDUSTRY & DJ RELATIONS
Objective: Break Moe’s single through key Atlanta DJs and tastemakers.
-
Top 20 ATL Coalition DJs
-
Email blast, song servicing, feedback, reposts
-
Estimated Cost: $1,000 – $1,500
-
PHASE 5: STREET & GRASSROOTS PROMO (4 WEEKS)
-
QR Code Posters + Stickers
-
Design, print, delivery
-
Estimated Cost: $500 – $1,000
-
-
Street Team Movement
-
3 activations per week (clubs, events, hot zones)
-
Estimated: $200 x 3 nights x 4 weeks = $2,400
-
PHASE 6: DIGITAL ADS + INFLUENCER MARKETING
Objective: Drive traffic to Moe’s music via paid placements and social media engagement.
-
Ad Spend Across Platforms:
-
YouTube, Instagram, Spotify, Apple Music/iTunes
-
Playlist pitching, sponsored reels/stories
-
Estimated Cost: $2,000 – $3,500
-
-
TikTok Influencer Campaign
-
Trend/Challenge videos + song placements
-
Estimated Cost: $1,000 – $2,000
-
UPDATED TOTAL INVESTMENT RANGE
$16,700 – $22,100
