"Light Up The Room"
Look 1 - "Falling into greatness"
We will open the video with SMoke, falling which seems to be in a dark space. When the hook starts his foot hits the ground in the dark space. Thats when all the lights come on and start flashing. This will be our master performance.
Throughout the video, we will push into 2 different worlds zooming through his eyes to get to them. World 1 would be "the grad"; showcasing the black graduation experience. Lit as fuck. World 2 would be "The superstar" as we see Smokey entering a red carpet with flashing paparazzi lighths
MUSIC VIDEO TREATMENT
SMOKEY BEAR'S "LIGHT UP THE ROOM" WILL BE A CINEMATIC & MUSICAL MASHUP OF THE POPULAR FILM 'GET OUT' WITH SMALL INSERTS OF WINNING MOMENTS IN LIFE WORTH CELEBRATING. PUSHING THROUGH HIGH EYES INTO THESE DIFFERENT WORLDS, EVERY TIME SMOKEY ENTERS A ROOM, HE LIGHTS IT UP!