BIG DONALD
"TRIM"
FEATURING
PEEWEE LONGWAY
MUSIC VIDEO TREATMENT
DIRECTOR: TODD UNO
The music video for "Trim" by Lil Donald features a dynamic blend of an urban street party and an artistic contemporary setup in a warehouse. The video is filled with energetic scenes of dancing girls, contributing to the vibrant atmosphere. Utilizing a mix of camera crane and steady cam shots, the video effectively captures the tension and energy of the party. Lil Donald stands out, commanding attention in high fashion attire and dripping with jewelry, enhancing his presence and charisma in the video. The combination of stylish visuals and lively settings makes for a captivating and engaging viewing experience.
OPenINg: Before introducing Donald, we open the video with the titles synced to the beat, featuring a blend of a photomontage and shots of Atlanta, followed by a stylized moving shot that establishes the video in ATL.
LOOK 1 - Lil Donald
Setting: Deep in the heart of the hood, east of I-20, we immerse ourselves in an authentic urban landscape. The scene is set around an old, petite house or a cluster of weathered apartment buildings, brimming with character and stories of the past. We feature a classic old school Chevy from the 80s or 90s, pristinely preserved in its original glory. This vehicle, untouched and not souped-up, serves as a nostalgic emblem of the era, evoking a sense of timeless style and authenticity.
THE ACTION: As Lil Donald begins his first verse, we dive into an intimate close-up, focusing solely on him as he delivers his lyrics with intensity. The camera remains fixed on him, capturing every word and gesture. At the climax of the verse, without warning, we pull back to reveal a mesmerizing scene unfolding around him—a lituation comes to life. Strippers dance provocatively on and around the classic Chevy, creating a surreal and enticing atmosphere. Reminiscent of The Internet's "Curse" featuring Tyler, The Creator. Meanwhile, the entire block erupts into a lively party, pulsating with energy and excitement.
This unexpected reveal mirrors the surprise and dynamism of Lil Donald's verse, captivating the audience and immersing them in the vibrant world of "Trim".
Look 2: PEEWEE LONG WAY
THE ACTION: As Lil Donald's verse reaches its pinnacle, and Peewee Longway steps into the midst of the lituation, we'll employ a locked-on stabilization effect. This technique will intensify the moment, ensuring Peewee's presence is both commanding and magnetic. The camera remains focused and steady, accentuating every move and gesture as Peewee navigates through the electrifying scene.
This artistic approach enhances the visual impact, drawing the audience deeper into the pulsating energy of the party.
LOOK 3 - MASTER PERFORMANCE
THE ACTION:
For the master performance, envision a captivating scene unfolding on a basketball court. Surrounding the court are ATVs, bikes, and a couple of cars, creating an edgy urban backdrop. The crew stands confidently alongside the artist, exuding camaraderie and energy.
Adding to the ambiance, ladies stand atop and around a bleacher behind them, enhancing the visual spectacle as they groove to the beat, their presence adding a dynamic layer of excitement.
This setting, brimming with both grit and glamour, serves as the perfect stage for delivering the song in a super lit fashion, elevating the performance to unforgettable heights.
In summary, "Trim" by Lil Donald is a visually captivating music video that blends urban energy with artistic flair. Set in the heart of the hood, it features dynamic scenes of street parties, dancing, and vibrant performances.