YBL SINATRA
The 3X Visual Rollout

VISUAL PACKAGE

Day 1 -

Full Music Video for: "HOW I LIVE"

Day 2 -

3 Setups | 3 Location | 3 Looks | 3 Videos | 3 PhotoShoots

By Creative Director Todd Uno

Per Matters Mars

street visuals

Overview

This visual package is designed to create a complete visual rollout for Matters Mars by producing multiple high-quality pieces of content across two production days.

Day 1 is dedicated to the official music video for “HOW I LIVE,” delivering a fully produced cinematic visual as the anchor release.

Day 2 focuses on high-volume content creation, producing three additional videos and three photo shoots across three unique locations, each featuring a different look and visual setup.

This approach ensures the artist leaves the production with a full bank of visual assets, including music videos, performance visuals, and professional photography that can be released strategically over time.

The goal:

Build a strong visual presence for the artist
• Capture a large amount of premium content in a short window
• Create multiple release-ready visuals for marketing and distribution
• Maintain a cinematic standard across all content

The result is a full visual campaign — not just a single video, but an entire content rollout.

PROJECTS

WHAT’S INCLUDED

Deliverables:

1 Official Music Video
Full-length cinematic video for the primary release.
3 Vertical Music Video Content Pieces
Short-form performance visuals (approx. 1 minute each) optimized for Reels, TikTok, and Shorts.
Captured across the three setups.
3 Locations
Artist selects three Los Angeles locations to create distinct visual environments.
3 Wardrobe Looks
One look coordinated with each location/setup.
4 Photo Sets
1 photoshoot per setup, plus photography captured during the main music video production.
Cinematic Color Grade
Professional color correction and grading for a polished, film-quality finish.
2 Revision Rounds
Two structured revision rounds included during post-production

PRODUCTION FLOW

Pre-Production

Creative direction call

Shot list + mood reference

Wardrobe coordination (4) looks required)

Production Day 1

Per Pre - Production Call & treatment

Production Day 2

3 Location (2-3 hrs)

Lighting + layout change between setups

Efficient transitions between looks

Post-Production

4 Edited Visual Pieces

Cinematic color grading

Light photo retouching

Final delivery in social + standard formats

INVESTMENT

Total Investment: $8,500

Payment Structure

1. Production Lock Deposit
$1,500 due to secure production dates and begin pre-production.

2. Production Payment
$5,725 due before filming begins.
This brings the total paid to $7,225 (85% of the project total).

3. Post-Production Balance
$1,275 due upon completion of editing before final delivery of all visuals.
(Remaining 15% of the project.)

WHY THIS WORKS

This package creates:

Multiple rollout assets
Strong visual consistency
Budget control
Professional positioning

It turns 2 shoot days into a full content campaign.

YBL SINATRA The 3X Visual Rollout