JLACK x LLOYD
"Yes"
MUSIC VIDEO TREATMENT
DIRECTOR: todd uno
Location: Atlanta, GA (with a West Coast visual style)
Setting: ATL gas station, car exteriors, urban street backdrops
Overview: This is a 1-minute and 30-second piece that captures a real ATL vibe—Jlack and Lloyd pull up to a gas station, connect with locals, and casually mention they’re shooting with Todd Uno. From there, it flows into smooth car performance shots through the city. It’s stylish, grounded, and authentic—showing Atlanta as the natural backdrop to their sound and lifestyle. Real moments, real energy, real ATL.
SCENE 1: “GAS STATION late afternoon’”
[0:00 – 0:15]
SCENE 2: “MOTION IN STYLE”
1. INT. FAST STATION – EVENING
• Wide establishing shot of the gas station from across the street – neon lights, corner store signs, cars pulling in.
• Sound: Ambient street noise, no music yet.
2. EXT. GAS STATION – ATL VIBES
• Cut to: A group of ATL locals posted outside – leaning on cars, dapping each other, smoking, laughing.
• Close-ups of sneakers, grills, ATL logos, energy building.
• Style: Handheld camera for gritty realism.
3. INT. GAS STATION STORE – CONTINUOUS
• Lloyd enters the store casually, grabs a drink or snack.
• Subtle nods from customers recognizing him, but keeping it cool.
• Store clerk gives a head nod, ATL love.
4. EXT. GAS STATION – J LACK EXITS VEHICLE
• Jlack steps out the driver side, walks toward the pump.
• Local guy: “Yo, what’s up?” Jlack: “We shootin’ a vid with Todd Uno.”
• They dap up, mutual respect.
• Lloyd walks back to the car with his bag.
• Smooth pull off shot as they hop back i
SCENE 2: “THE ride”
5. TRANSITION TO MUSIC STARTING
• As they drive away, music starts – “YES” intro hits.
• Camera pans up to city lights or moving clouds for a cinematic intro.
• Hard cut to first performance shot.
6. CAR PERFORMANCE SHOTS – VARIOUS ANGLES
• Moving shots: Jlack driving, Lloyd in passenger seat, vibing/performance to camera.
• In-car POVs and hood-mounted shots.
• Sunset to nightfall transition (use colored LED inside car for visual interest).
7. PERFORMANCE INSERTS – ATL BACKDROPS
• Performance shots against ATL landmarks or graffiti walls.
• Slow-mo b-roll: passing murals, bike riders, people on stoops.
• Drone shot circling car on quiet street.
MOODBOARD
