MUSIC VIDEO TREATMENT
DIRECTOR: TODD UNO
CREATIVE DIRECTOR: SYDNEY STEWART
For this visual we desire to translate the energetic, vibrant and lively sounds of the record into a cinematic and fun video. Visually we want to utilize Miami and its greatest aspects to bring the Caribbean vibe alive. We will show that Kranium & his friends is in the place to be and having a good time. We would shoot on Ari Alexa cinema cams for a vivid vibrant look, and also utilize a technicrane & drone for unique moving arial shots.
Shooting in two prime locations: the beach and the street(ocean drive or art district. Flooding the video with girls, cars & lowryders and a good time.
Using the environment as a main component there will be 3 main performances.
- solo performance on a cube in the street, and in the midst of party
- solo performance on the beach with a car on a oriental rug / a 2 sided wall with dancers
"We Deh Yah"
The street shots will include young boys on bikes riding past the camera creating depths along with old school cars and four wheelers. Shutting down the street to shoot a block party vibe with girls dancing. Kranium will perform with the girls, on top of cars and in front of a mob and people dancing.
Kranium's solo performance will be on the same street on a large cube. Capturing him in front and on top of the cube. Including aerial shots of him sitting and laying down on top.
The beach scene will be just as lively as the street scene. Creating a beach party with large speakers, a DJ and a mob of people.
We also do a separate performance shot Incorporating the old school car on a rug, we will place that shot directly on the beach.